Social Media
Accion: digital rebrand
Following Accion’s digital rebranding, I was tasked with aligning social media graphics with style guide requirements, demonstrating knowledge of brand design enforcement and graphic design optimized for multiple social media platforms.
CONSUMER technology association: CES 2020
For CES Tech Talk ahead of CES 2020, I published the podcasts on the website and syndicated them on multiple platforms including Apple Podcasts. I clipped audio for promotional soundbites which I edited into videos. I wrote social copy and scheduled it via Khoros/Spredfast. Following the event, I pulled quotes from panels, sessions and keynotes that we wanted to highlight on social media. I used Adobe Photoshop and Adobe Illustrator to create this template and a template using Instagram's specs to promote on social media. I drafted captions for each post.
international centre for missing and exploited children: Intern spotlight social media series
I coordinated a photoshoot with all interns and new employees, edited all photos with Adobe Lightroom to convey brand consistency, then used Adobe InDesign to create this template for evergreen use. I drafted captions for each spotlight subject that highlighted their education and role, then used a social media monitoring tool to schedule on Facebook and Instagram.
GMU Snapchat Geofilter
This Geofilter is part of a public relations campaign promoting a campus event and university services for survivors of intimate partner violence.
The filter's availability was only for day of the event. However, the radius of its availability covered all of campus so that students who did not participate in the promoted event could discover its purpose.
The crop marks on the template indicate where the Snapchat app cut off parts of the design for phones with smaller screens.
Learn more about the VRRW public relations campaign.