The Office of Integrated Enrollment Marketing at Mason implemented a series of email campaigns to prospective freshmen and transfer students.

Mason by Choice: A team and I collaborated to draft this series of emails detailing out-of-state students' experiences adjusting to college.

Content was developed based on student profiles. In their interviews, they shared how the atmosphere and resources at Mason have positively impacted their college experience. Two profiles are included below: 

The MELT Plan: The intent of this series was to keep admitted students engaged throughout the summer. The content included instructions about completing necessary paperwork, packing ideas for dormitory life, and this piece featured below meant to excite students about the opportunities available in the nearby city: